Books

Soft power dalam Kultur Visual: Gender, Budaya Populer, dan Dinamika Diplomasi Kontemporer

Obi Pratama (2025)

In a world woven together by the threads of connection, soft power emerges as a vital force in shaping the tapestry of international influence. Coined by Joseph Nye, soft power embodies the ability of a nation to sway hearts and minds through cultural allure and ideological resonance rather than through coercion. This book embarks on an exploration of the intricate dance between soft power, visual culture, gender representation, and popular culture within the realm of contemporary diplomacy.

Visual culture—encompassing film, music, social media, and art—serves as a powerful vessel for disseminating soft power, introducing diverse cultural values and identities to a global audience. The narrative unfolds as we examine how nations craft their stories through visual media; Hollywood's portrayal of Western ideals stands in contrast to South Korea's triumphant exportation of its cultural essence via the Korean Wave (Hallyu).

Moreover, gender representation emerges as an essential thread in this narrative tapestry—a reflection of societal dynamics that shapes public perception. The book delves into how visual media can either reinforce or challenge prevailing social norms surrounding gender roles.

With Indonesia’s rich cultural heritage and burgeoning creative industry at its heart, this work highlights both opportunities and challenges in harnessing visual culture for effective soft power deployment on the international stage.

Through multidisciplinary analysis across its chapters, this book offers profound insights into contemporary phenomena while providing valuable perspectives for academics and practitioners alike. It invites readers to navigate the complexities of cultural influence with wisdom—encouraging an appreciation for diversity while illuminating pathways toward enhancing global image and impact. Ultimately, it serves not just as an academic exploration but as a heartfelt call to embrace our shared humanity amidst the vibrant mosaic that is our world today.